What Is Digital Marketing?

What is Digital Marketing?

In simple words, Digital Marketing is a way to promote your products or services online through digital channels. The trending strategies includes SEO, email marketing, social media influencing, setting up a website, using mobile apps, or creating online ads to reach your potential customers. Digital Marketing also includes marketing using mass communication on digital devices such as TV or radio.

Effective digital marketing brings your brand/products/services in front of an online audience and intensify your digital presence. The enhanced visibility increases engagement, click-throughs, and conversions.

In a nutshell, if you are promoting your business through a screen, you’re engaging in digital marketing.

Why Digital Marketing is important?

With technological changes, the use of mobile and reach of internet has increased manifolds. Whether you are at the local market grocery store, a restaurant, a apparel showroom or even a movie theater, all these places have one thing in common: you’ll see mass of people with their eyes practically glued to their phones. With these changes; the traditional marketing strategies and practices are not able to cope up with the digital marketing trends.

Through digital marketing techniques, you can reach your target audience, engage with them, and ultimately convert them into customers. While using Traditional marketing techniques you were not able to identify the lead was generated through which marketing campaign. Whereas through digital marketing you are able to identify the lead generation is being done through which source.

Digital Marketing is effective for Physical as well as Digital products/services.

Digital Marketing Strategies

There are dozens of digital marketing methods to choose from. This can make it difficult to know which channels will help you to be successful.  The most popular and trending online digital marketing techniques include:

Search Engine Optimization (SEO)

Optimizing a website to improve its visibility and ranking on search engines like Google. This includes keyword research, on page and off page SEO. It drive’s organic traffic your website or landing page.

Pay-Per-Click Advertising (PPC)

Paying for advertisements to appear on search engine results pages or social media platforms. PPC is essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically. You only pay for advertising if your ad is actually clicked on.

Social Media Marketing

SMM is creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement. It helps in increase sales, and drive website traffic.

Influencer Marketing

Working with an influencer – an individual with a large following, such as a celebrity, industry expert, or content creator–in exchange for exposure. In many cases, these influencers will endorse your products or services to their followers on several social media channels. Use of social media influencers to promote products or services giving results to many businesses.

Affiliate Marketing

Affiliate Marketing works using a revenue sharing model. As a business you crate a affiliate programme and pay the affiliate for every sale of product/service they help you make.

Content Marketing

Creating and sharing valuable, relavant, and consistent content; such as blog posts, e-books, newsletters, DIY guides or videos. Thus attracting and retaining a specific audience.

Short Message Service (SMS) Marketing

Sending promotions via text messages to customers in mass quantities. SMS marketing is opt-in, which means customers need to sign up for it.

Email Marketing

Making the customers on your email list aware of new products, discounts, and other services. Like SMS marketing, this is also opt-in, which means customers need to susbcribe for it.

Benefits of Digital Marketing

Modern businesses are driven by customer-centricity. The key factors for business growth in the digital age are customer experience and engagement, and they should be at the core of any marketing strategy. Here are the major benefits of digital marketing, which convince you why should you invest in digital marketing to make your business customer centric.

Wide Customer Reach

You get a broad geographic reach. When you post an ad online on YouTube, Google, or Instagram, people can see it globally, no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business’s market reach and connect with a larger audience across different digital channels. Traditional marketing, like print advertising and telecalling, can restrict customer reach.

Cost Efficiency

The customer acquisition cost through digital marketing is lower in comparison to traditional marketing strategies. This mainly happens because companies can generate and nurture leads through free or low-cost channels like social media or email. For paid options, digital marketing gives you much more flexibility for your ad spend through targeted audiences. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place. In brief, this makes cost-effectiveness one of the most prominent advantages of digital marketing.

Quantifiable Results

You do not need to ask traditional question to each customer, “How did you find us?” With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, time spent by visitors on each page, direct purchases and other relevant metrics.

Customer Engagement

According to a McKinsey report, customer intimacy helps foster business growth. Moreover, 71% of the consumers demand personalized content from brands. Digital marketing allows you to gather more precise and specific customer data. Therefore, it enables you to increase customer engagement through personalized ads and data analytics.